Are You Talking To Me?
How advertisers are communicating (or not) with women
Mary Lou Quinlan,Just Ask A Woman
Welcome to 2000, the year when womens voices rule the media. This month Oxygen Launches its much-publicized Internet site and cable network. By April, Hearst introduces Oprah, the magazine, and Time Inc. premiers Real Simple, the new guide to a simpler life. Satellite Sisters, a radio conversation among four real-life sisters, hits the NPR airwaves. Add this to the huge reach of Lifetime, women.com, ivillage and the hundreds of broadcast and print properties either dedicated to...