Are You Talking to Me?

The author contends that most advertisers fail to understand how to communicate with women - and that part of the problem is their under-representation in U.S.

Are You Talking To Me?

How advertisers are communicating (or not) with women

Mary Lou Quinlan,Just Ask A Woman

Welcome to 2000, the year when women’s voices rule the media. This month Oxygen Launches its much-publicized Internet site and cable network. By April, Hearst introduces Oprah, the magazine, and Time Inc. premiers Real Simple, the new guide to a simpler life. Satellite Sisters, a radio conversation among four real-life sisters, hits the NPR airwaves. Add this to the huge reach of Lifetime, women.com, ivillage and the hundreds of broadcast and print properties either dedicated to...

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