Human Factors in BusinesstoBusiness Research Over the Internet
Joseph Brown DVL Smith LtdNigel Culkinand Jonathan Fletcher University of Hertfordshire
Introduction
The internet promises to be a commonplace feature of conducting business in the near future. In a recent telephone study conducted by the authors among a representative sample of UK small and mediumsized businesses, over twothirds of all businesses had internet access. The USbased Boston Consulting Group predicts that by 2004 US businesstobusiness (B2B) ecommerce will grow from $1.2 trillion this year to $4.8 trillion in transaction value (BCG 2000). In addition, a quarter...