No end to corporate branding identity

Sheila Tully

The stimulus for this article was the cover of a recent issue of the Journal of the Royal Society of Arts entitled 'The end of corporate identity'.

No End to Corporate Branding Identity

Corporate designers need to get back to first principles if they are to balance the demands of lifestyle and trust in brand identity, argues Sheila Tully, Appetite

The stimulus for this article was the cover of a recent issue of the Journal of the Royal Society of Arts. The end of corporate identity?, it asked sensationally, obliterating the offending concept in red. The article featured, by Hugh Aldersley-Williams, listed ten reasons for the impending fatality, which covered speed of change, professional incompetence and some practical problems the profession has always...

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