Public Assessment of TV Advertising: Faint Praise and Harsh Criticism

Describes a study of attitudes to television advertising. The history of attitudes to advertising, literature and previous studies are reviewed.

Public Assessment of TV Advertising: Faint Praise and Harsh Criticism

Banwari Mittal

... Me, I'm so leery I wouldn't turn on television to see Rosser Reeves and Marion Harper, Jr playing touch football with a porcupine. Because I know that afterwards I'd have to watch the victor delivering a Gillette commercial from the locker room.

Howard Luck Gossage

Advertising is an important institution of our times. It has been hailed as a capitalistic virtue, as an engine of free market economy and as a...

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