Public Assessment of TV Advertising: Faint Praise and Harsh Criticism
Banwari Mittal
... Me, I'm so leery I wouldn't turn on television to see Rosser Reeves and Marion Harper, Jr playing touch football with a porcupine. Because I know that afterwards I'd have to watch the victor delivering a Gillette commercial from the locker room.
Howard Luck Gossage
Advertising is an important institution of our times. It has been hailed as a capitalistic virtue, as an engine of free market economy and as a...