Semiotics and Entertainment: A Marriage Made in Heaven
Betsy Frank, executive vice president, Zenith Media Services, and Myra Stark, senior vice president, Saatchi and Saatchi Advertising
Let us start with a daydream. Sorry, it doesn't have a handsome young man or a beautiful woman or romantic tropical beaches, but it's a daydream nonetheless.
It's a rainy Sunday afternoon. You've just settled down with the Sunday paper. And in the Arts and Leisure section there's one of those long, thoughtful articles that we all cut out because they're too good to throw away. You know the ones we...