The Ideology of Advertising: the United States and Sweden
Charles R Wiles, Judith A Wiles and Anders Tjernlund
Advertising may have many effects, such as the modeling of sex roles, but the issue of values transcends all such specific concerns. Of all the aspects of advertising that might be studied, values have the most profound implications ...
Pollay, 1987
The impact of advertising is not limited to the message content about its products or services; it also communicates, directly...