The Evolution of Marketplace Information Into The 21st Century

George Garrick

Forecasts what marketing information will be like in 10 years time, i.e. in 2005.

The Evolution of Marketplace Information into the 21st Century

George Garrick President and CEO, NETROI

When I first began to prepare for this talk,* and seriously think about what marketplace information would look like 10 years from now, I recalled the 'first law of forecasting,' which I was taught 20 years ago when I entered the research field: 'Give them a number or give them a date, but never give them both.' It's a guideline that's served me well.

I also thought it would be amusing to look at what futurists of the past said about what the 1990s...

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