Think 'customer relationship management' and win online

Pany Christoforou

How to use the Internet to develop customer relationships: the creative aspects of the Web. `Personalisation': how Web content is matched to site visitors.

Think 'customer relationship management' and win online

Pany Christoforou, Vignette, looks at the problems of updating and personalising large, established Web sites, and suggests how trading content can help

Pany Christoforou

These days it is not simply a question of having a Web presence: the Internet is now littered with great examples of resource-swallowing, static 'shovel-ware'. It seems that in the transition to the Web, many businesses have forgotten about good customer relationship management. But what is good customer service in the world of the Web?

Good customer service is surely about understanding who your customers are, building relationships, and...

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