Remuneration for promotional marketing agencies

Clive Mishon

Argues that promotional marketing (below-the-line) is undervalued, bought at too low a level in marketing companies.

Remuneration for promotional marketing agencies

Clive Mishon, The Sales Promotion Consultants Association, argues that promotional marketing is an undervalues profession, bought at too low a level in marketing companies

Clive Mishon

There is an old story about an encounter between an 'art struck' girl and Pablo Picasso. When she met Picasso in a bar, she asked him to do a small drawing as a reminder of their meeting. Picasso sketched out a drawing for which she gratefully offered to pay. When he responded with a figure of 100,000 francs she looked horrified. 'But that picture only took you a couple...

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