New technology and the new American consumer
Geoff Wicken, Symmetrical Resources Inc, and Steven Armour, Simmons Market Research Bureau, identify a hi-tech adoption group no one can afford to ignore - the Star Techies
Geoff Wicken and Steven Armour
The US is a more developed market than most other countries for a wide range of hi-tech products and services. Communicating with consumers of these items presents an interesting set of challenges in its own right. As programmes for the marketing of similar products in other countries unfold, lessons may be drawn from the US experience.