When Your Account's in the Balance

Richard Morgan

A review of the increasing role consultants play in agency searches. Financial disclosure is a particular sore point for agencies in their dealings with these consultants, who are becoming respected slowly.

When your account's in the balance...

Richard Morgan

...THE REVIEW CONSULTANT CAN OFTEN TIP THE SCALE

There are as many opinions about agency-review consultants as there are consultants, but the most enlightened may be that of an agency founder: 'If they were going to be a part of this industry, then I was going to become their friend.'

So says James X Mullen of Mullen Advertising in Wenham, Mass., and so he did. 'I got on a plane and met all of them.'

If it was an unusual exercise, the results were no less so. Turns out Mullen didn't meet...

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