Media View

How to deal with the many media representatives that want to make calls on agency media departments. There is an increase in the number of reps but a decrease in number of staff in media departments.

Media View: Magazines and the new media

Michael Pepe, senior vice president, group publisher of Fortune andMoney magazines.

Panic, panacea, or part of the plan?

Analysis always begins with the accumulation of data. And, that's where we get into trouble: There is a perceived inverse relationship between the amount of press devoted to new media and the continuing long-term marketing strength of magazines. Indeed, the more you read, the more you're tempted to think that the winds that follow the explosion of the Internet will simply put magazines out of business.

I'm not worried. For...

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