Capitol Importance: Minimum Regulation
Business is working to keep the Net friendly and secure
John Kamp senior vice president, AAAA Washington office
Advertising and the mass media in America grew up together. Today, ad revenues pay virtually all the costs of providing broadcast television and radio services and more than half the costs of cable TV, magazines, and newspapers.
But in the early 1990s, when official Washington began serious consideration of the Internet, few thought advertising had a role to play in 'the new electronic media.'
In the spring of 1994, a group of advertising industry representatives gathered next...