Capitol importance: Minimum regulation

In the early 1990s, few in government thought advertising had any role to play in the development of the Internet, although the industry believed the Net was simply another useful advertising medium.

Capitol Importance: Minimum Regulation

Business is working to keep the Net friendly and secure

John Kamp senior vice president, AAAA Washington office

Advertising and the mass media in America grew up together. Today, ad revenues pay virtually all the costs of providing broadcast television and radio services and more than half the costs of cable TV, magazines, and newspapers.

But in the early 1990s, when official Washington began serious consideration of the Internet, few thought advertising had a role to play in 'the new electronic media.'

In the spring of 1994, a group of advertising industry representatives gathered next...

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