Warriors of the Marketplace
They're cool under fire, focused on the mission a touch of invincibility can't hurt
Thom Forbes
With accounts churning, clients merging, corporations purging and a new management fad popping up every publishing season, it is reassuring to discover that at least one verity remains fixed: An account manager's prime responsibility is to build and maintain strong relationships.
But the ability to nurture people both externally and internally is just the starting point for successful account managers, according to six agency CEOs and presidents, who themselves rose through the ranks on the account side....