Law Review

Sandra Salmans

Looks at legislation and its impact on claims made by advertisers about the nutritional value of the product.

Law Review

Sandra Salmans

WORDS IN PLAY

'M'm! M'm Good!' That's the unchallengeable - legally speaking, at least - message Campbell Soup Company has embraced again, after a seven-year flirtation with the slogan, 'Soup Is Good Food'.

Campbell spokespersonJim Moran insists it was marketing research, not actions by attorneys-general in nine different states, that persuaded Campbell and its agency, Backer Spielvogel Bates Worldwide, to return to its earlier campaign.

But thanks to new initiatives by both Congress and the White House, other advertisers for foods from soup to nuts may soon be looking more closely at health and nutritional...

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