Great moments in media
Thomas Forbes
Inspiration is in the placing as well as the making of brilliant advertising
In the gloomy winter of 1991, when Volvo was gone and spirits sagged, Scali, McCabe, Sloves suddenly was presented with a chance for redemption. Sales of Mercedes-Benz automobiles had slipped more than 20 per cent in the United States. About $100 million worth of media billings were looking for a new home. Or homes.
It was the pitch of a lifetime, says Alan Juryman, who ran the media department at Scali and now is the executive vice president and media director...