Agency: TBWA GGT Simons Palmer | Authors: Marta Brvicevic and Gareth Kay |
Giving French Connection the F factor
As an attention grabber and talking point, French Connection's fcuk campaign has been a huge success. It has changed the image of the high street chain from being respectable and middle of the road to being a little bit dangerous, more cutting edge and much more youthful. Never before has French Connection looked quite so at home in ...