Agency: bdh communications | Authors: Belinda Miller and Katherine Dinwoodie |
Reversing the Flow: How advertising has changed stakeholder perceptions of North West Water
You charge me far too much.
Without water you die it should be free.
They are profiteering from an essential service.
Source: Vox Pops in street - summer 1995
INTRODUCTION
For many, water was one privatisation too far. The basic social need for a constant supply of clean safe water and the responsible management of waste outweighed any potential benefits. A target of extreme hostility because of...