Reversing the flow - How advertising has changed stakeholder perceptions of North West Water

This 1998 paper examines how advertising has changed stakeholder perceptions of North West Water in 1996.
Agency: bdh communicationsAuthors: Belinda Miller and Katherine Dinwoodie

Reversing the Flow: How advertising has changed stakeholder perceptions of North West Water

You charge me far too much.

Without water you die … it should be free.

They are profiteering from an essential service.

Source: Vox Pops in street - summer 1995

INTRODUCTION

For many, water was one privatisation too far. The basic social need for a constant supply of clean safe water and the responsible management of waste outweighed any potential benefits. A target of extreme hostility because of...

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