The changing regulatory face of advertising

Philip Circus

The legal affairs director at the IPA describes the arrival of the present systems and codes for regulating advertising, which mostly took shape around the time when Admap was launched.

The Changing Regulatory Face of Advertising

Philip CircusInstitute of Practitioners in Advertising

At the time this magazine first appeared a hair clinic in Harley Street had become a cause celbre for those trying to clean up advertising. Under the heading 'Do you ever wish you could stop losing your hair', the Akers Hair and Scalp Clinic promised a 30- minute consultation that would lead to an appropriate diagnosis.

In an effort to provide evidence against Akers, the IPA sent its senior staff along to the clinic incognito, and in the IPA’s archives are a series of reports...

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