Agency: CDP | Author: Beth Clayden |
Switch: Turning Cheques Into Savings
INTRODUCTION
Ten years ago, there was no such brand as Switch.
In less than a decade, the Switch brand has gone beyond the old marketing adage of the 'brand leader owning the generic'. Since its entry into the Concise Oxford Dictionary in 1995, Switch now defines the generic.
More recently, Switchs main competitor brand Visa Delta has been forced to undertake a major strategy re-think. Or, as some would have us believe, is about to pull out of the market. Either way, it...