Making a difference to a day
How Broadcast Research Ltd and the BBC revived the BBC1 daytime schedule through an integrated programme of research
Nino Cirone, Liz Barron, Linda Chelley and Zoey Thompson
In spring 1996, BBC1's daytime output was in trouble. The programmes were seen as old-fashioned and lacking in imagination, and risked damaging the entire BBC brand. BBC1's Good morning with Anne and Nick trailed ITV's This morning with Richard and Judy (Exhibit 1) by 23 share points, in marked contrast to BBC1's peak-time performance: in...