Response, not readership, is print's major problem

Erwin Ephron

Argues that in the U.S. increasing audience fragmentation is shifting the media balance away from television towards magazines.

Response, not readership, is print's major problem

Erwin Ephron argues that in the United States it is media practive, not objective analysis, that precludes magazines from competing effectively with TV

Erwin Ephron

This article is dedicated to Timothy Joyce.

In London, the bankruptcy court is on Carey Street. Timothy Joyce was fond of saying that UK publishers are fond of saying 'the way to Carey Street is paved with broken rate cards'. Not true in the US. You do not need a pyrex rate card to make it in the US. You need at least two. The real one is...

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