Agency: DMB&B | Author: Mo Fisher |
Relaunching the white loaf from the brown bread company
A SHORT HISTORY OF HOVIS
Hovis began life in 1886, as 'Smiths Patent Germ Bread'. Perhaps not surprisingly this was soon changed to Hovis from the Latin 'hominis vis': strength of man.
The original Hovis was a wheatgerm bread. Advertising played a strong role in the growth of the brand and many famous campaigns have been associated with Hovis over the years. In 1916 'Don't say brown, say Hovis' first appeared; in 1936 'Have you had your Hovis today' was born, followed by...