Agency: J Walter Thompson | Authors: Jeremy R D Davies, Andrew McCowan and S A Carter |
RAF recruitment - Fighting for the few
THE RIGHT NUMBER, OF THE RIGHT QUALITY, AT THE RIGHT TIME... AND RIGHT NOW
In all recruitment advertising there is a pipeline effect, whereby a large number of potential recruits are fed into a recruitment pipeline from the end of which, after a given period of time, only some of them emerge as actual employees (see Figure 1). The purpose of this paper is to identify the specific contribution made by the recruitment advertising...