Advertising During a Recession

Firms that maintain or increase their advertising during a recession are able to gain market share at a significantly faster rate than when the market is expanding.

Advertising during a Recession

Alex Biel and  Stephen King

DEFINING RECESSION

Bernard Baruch said that its a recession when your neighbour is out of work (adding that when youre out of work its a depression!).

Although the recessions that make the headlines are generally seen as all-encompassing and national in scope, this definition obscures the fact that normal national economic conditions are really an averaging of good times in some industries, bad times in others; growth in some parts of the country and decline in others.

During a national recession everyone gets hurt; but some...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands