Agency: Gee Jeffery & Partners Advertising Inc | Authors: P Coty, B Channer and D Bramah |
Oxfam Canada
How a little O.J. helped 500,000 starving people
EXECUTIVE SUMMARY
This case demonstrates the power of advertising in a specific instance and in a specific way. It is a case that demonstrates how advertising was used opportunistically and tactically by Oxfam to raise money and its profile in Canada. At the time of the advertising, Oxfam was desperate for money to aid in the Rwanda crisis and had been unsuccessful in focusing Canadian attention on the issue.
The advertising was...