Agency: Lowe SMS | Authors: Jim Brown, G Prouk, David Martin, C Gerald, K Hyjek and James Miller |
Western Union
EXECUTIVE SUMMARY
How do you win the hearts and minds of a close knit, immigrant community? How do you earn enough of their trust that they will hand over their hard earned dollars to you for something they cannot see or take home with them? How do you get them to trust you with their family's future? And, more importantly, how do you do that when you are a large American company, unknown in the Canadian marketplace?
This...