Agency: Saatchi & Saatchi | Author: Bob Roscow |
BSkyB Quality not quantity
WHY THIS CASE IS A CANDIDATE
It was a new business pitch for Sky Television. Within a day of the brief, the account handlers and the creative team had chewed the fat, and come up with a direction and the germ of a creative solution - which looked a little too obvious. The account planning function came up with a new insight which overturned the previous thinking and produced a clear new strategy. This excited the creative team, led to powerful creative work, and helped to...