BSkyB: 'Quality not quantity'

1993 advertising push for BskyB, to coincide with introduction of more satellite channels, change in subscription rates and more subscriber channels.
Agency: Saatchi & SaatchiAuthor: Bob Roscow

BSkyB Quality not quantity

WHY THIS CASE IS A CANDIDATE

It was a new business pitch for Sky Television. Within a day of the brief, the account handlers and the creative team had chewed the fat, and come up with a direction and the germ of a creative solution - which looked a little too obvious. The account planning function came up with a new insight which overturned the previous thinking and produced a clear new strategy. This excited the creative team, led to powerful creative work, and helped to...

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