Agency: Ogilvy & Mather | Author: Brent Gosling |
Nik Naks They look 'uurghr@,*!!urp' but they've got good ads
THE BEST THING ABOUT NIK NAKS IS...
In 1992 Golden Wonder bought Sooner Foods and along with them a little known snack brand, Nik Naks, with less than 2% market share. Six months after the brand's advertising debut its market share has doubled and the campaign has collected a gong for 'Harry and Alfie' (a bronze lion at Cannes).
Golden Wonder and Oglivy & Mather took a second division packet of extruded corn and created an advertising-led, premium snack...