COI substance misuse campaign: Solvent Abuse

1993 television and magazine campaign for COI against solvent abuse. Focused on mothers with children aged 8-16.
Agency: Ogilvy & MatherAuthor: Janet Hodgson

COI substance misuse campaign (Solvent abuse)

THE PROBLEM

The public's perceptions of drugs are shaped to a large extent by the media and what is given current attention. As a parent, you might be forgiven for worrying about the apparent mass use of Ecstasy by the 'rave' generation or reports of evil drug pushers selling LSD in school playgrounds, rather than the abuse of solvents. It may seem unlikely then that solvent abuse is the second biggest killer of children after road accidents, killing more people than heroin. The last...

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