Agency: Saatchi & Saatchi | Author: Janet Kiddle |
Oracle Raising the IT debate from basement to boardroom
BACKGROUND
The brief to us was straightforward - develop a campaign that would:
- Raise the awareness of Oracle, a leading computer software company, amongst board members of companies/local authorities of 40m plus turnover.
- Reposition Oracle as a strategic business partner for the 1990s.
Oracle's research had indicated that the company had low spontaneous awareness...