Agency: Mellors Reay & Partners | Author: Paul Hone |
The Sherry Institute of Spain A Brief in a 'Box': Perspiration leads to Inspiration
INTRODUCTION
The Sherry Institute of Spain's brief to the agency was clear and crisp like a fine Fino:
...a campaign was needed to identify the unique quality and versatility of 'sherry'... to explain the difference between 'sherry' and its imitators - in particular British sherry.
This clarity extended to our understanding of the central problem facing 'sherry'. A group of consumers...