Agency: FCB Advertising | Author: Gavin Galloway |
Marriott Hotels - Empowering the Creative Team
BACKGROUND
Marriott Corporation is a substantial player in the hotels and contract services sectors in the US. Its major hotel brand - Marriott Hotels - is a well-developed chain of four-star outlets targeted primarily at business travellers.
The company plans to develop Marriott Hotels into a global brand and, in Europe the lead countries are the UK and Germany, where Marriott now has a significant number of outlets. Other outlets are present in limited numbers throughout Europe, the Middle East and the Pacific...