Agency: Neil Stewart Associates | Author: Neil R. Stewart |
NYNEX CableComms Posters on the Information Highway
INTRODUCTION
This paper explains a process that sits somewhere between helping a virtually unknown company implement a 'local' advertising campaign, and helping one of the largest global corporations to change the world. Previous agencies had treated it as the former; perhaps TeamWorks' biggest contribution to date is in recognising the latter.
From the overt summary of thinking that follows, this may sound like hyperbole. However, such opinions are justified, since this paper necessarily relates to implementing that 'local' advertising campaign,...