Agency: Abbott Mead Vickers | Author: Max Burt |
Kiss 100FM - In Tune with its Audience
BACKGROUND TO THE CAMPAIGN
Kiss first went on air in 1985. Until 1988, it operated as a pirate radio station broadcasting dance music to London.
Over this period, the station's identity was strongly shaped by its founder, Cordon Mac, a DJ on the eclectic ever-changing London club scene, who had carved out a reputation as being on theleading edge of 'street' culture and music.
During the pirate years, Cordon Mac and other Kiss DJs, who had also built up their...