TAB Brand Re-launch/Launch of Sports Betting “You know the odds, now beat them”

In developing the ad campaign the TAB decided to focus on the core value of competitiveness, which acted as a common platform for its two main services - racing and sports betting.

Advertising Effectiveness Winner:

TAB Brand Relaunch/Launch of Sports Betting

Agency: The Campaign Palace

The Judges said:

The results speak for themselves the pool of people who bet every week increased by 62%, annual turnover was up 11% in 1996 and a further 10% in 1997 to $1.1 billion.

'You know the odds, now beat them'

There was a time when a New Zealander wanting to have a flutter had no choice but to head down to the local smokefilled, slightly seedy TAB to place his (and it was mainly blokes down at the TAB) bet.

Now, we are...

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