Fly Buys Launch “We have lift-off”

The overall objective was for Fly Buys to become part of the everyday shopping activity of New Zealanders.

Advertising Effectiveness Winner:

Fly Buys Launch 'We Have LiftOff'

Agency: FCB New Zealand

The Judges said:

Results comfortably exceeded targets set, with 41% penetration of households 12 months after the launch date against a target of 30%. Even better, this comfortably exceeded the Australian level of 29%.

If you feel like you've been collecting Fly Buys points forever and you still have nothing to show for it you're wrong. It is only three years since the launch of Fly Buys, and thousands of New Zealanders have already cashed in on the loyalty programme founded by Shell, Bank of New...

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