Creative Direct Marketing?

Tom Rayfield

Interview with Nancy Harhut, creative director (direct marketing) of the Mullen agencies in the US.

Creative Direct Marketing?

Tom RayfieldCreative direct marketing may sound as much of an oxymoron as 'Military Intelligence', but five years ago Nancy Harhut, creative director, was asked to 'start and grow the DM creative capability' of the Mullen agencies in Wenham Massachusetts, Detroit and WinstonSalem. Since 1985 Nancy has won over 75 DM awards for her creative work.

How did you get your first job in advertising?

I answered an ad for a PR writer/assistant here at Mullen in 1982. I wrote a fictitious press release which the creative director thought was funny. He began tossing me tiny...

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