Prime-time Minister?

The conflict of interest in which Silvio Berlusconi is a) prime minister of Italy, b) boss of the media empire Fininvest, controlling the three main commercial TV channels, c) in a position to replace the executives of RAI, the 3-channel state broadcaster, with his own people (as previous governments have done).

Primetime Minister?

Peter FiddickThink of it like this. You are Prime Minister Blair, elected for the first time. You walk into 10 Downing Street, rearrange the furniture, call in your old friends, rivals and dealbrokers and give them their promised Cabinet jobs. 

And then you sit down, with your personal banker, broker, media adviser and lawyer, to address the most critical problem thrown up by your triumph in this democratic election. Do you, being the owner of ITV, C4 and C5 (i.e. virtually all your country's commercial television channels), privatise the BBC? (For as prime minister you now...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands