Research for Innovations and Innovation Management

Gert Autz and Peter Huijbers

Discusses how innovations should be managed. There has to be a process in the company that makes marketable products/services from concepts.

Research for Innovations an Innovation Management: Two Sides of the Same Coin

Gert Autz  InMaFo GmbH GermanyPeter Huijbers Lufthanasa Technik AG

Information only becomes really valuable if the company makes use of it. This is no different with regards to new products and services. To know about innovations is not of value as long as there is no process established within the company that makes marketable products and services from thoughts and concepts.

To identify new products and services and to bring them to market, therefore, has to be understood as a linked process. In fact...

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