Artificial Life Simulations: Consumer Behavior Modeling for Marketing Strategy
Bruce Grey Tedesco Tedesco Analytics, Inc., U.S.
Innovation is fueled by knowledge. Marketers want innovation to enhance brand health. As for knowledge, we will readily accept the now familiar sequence: data information knowledge.
Research is responsible for the generation of knowledge. To accomplish this, researchers combine the skills of gathering data and applying analysis. These two skills, which we as researchers continue to hone to higher levels, have been the steadfast foundation of market research. Yet even with all this technique in accumulating and interpreting data, CEOs place...