Media Convergence Round 2. Net Effect of Enhanced TV

Craig Gugel and David Hunter

The authors recently analyzed findings from effectiveness tests using EEG technology to measure levels of attention, interest and involvement with audio/visual stimuli. Tests were conducted to determine consumer engagement with TV news, courtroom drama, quiz show programming and advertising viewed simultaneously with corresponding web-based content.

Media Convergence Round 2

David Hunter Capita Research Group, Inc.Craig Gugel ManhattanPacific Multimedia. Inc., United States.

TELEVISION TRENDS IN THE UNITED STATES

'I find television very educating. Every time somebody turns on the set I go into the other room and read a book.'

Initially, one might believe that such a statement could be indicative of a particular viewers reaction to the American television environment in the year 2010. However, the reality actually harks back to the past. It was, in fact, one of Americas most beloved comedians, Groucho Marx, who was responsible for uttering that witticism...

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