Colgate Total

Colgate Total is building momentum across Europe with share results confirming a 1 - 2 point uplift by market following the first phase/ introduction of 'Tom Total'.
  

Colgate Total

Brand Name: Colgate Total Product Type or Description: Colgate TotalCategory for this Entry: Launch of new products or servicesCampaign: Colgate Total

SALES RESULTS

Colgate Total is building momentum across Europe with share results confirming 1-2 point uplift by market following the first phase/ introduction of 'Tom Total.' Growth is occurring across all markets. See Figure 1.

TRACKING RESULTS

Two studies have been fielded and are on-going since the introduction of the campaign in the later half of 1998.

RESEARCH INTERNATIONAL

Learning from tracking conducted on the launch...

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