Black and Decker Quattro

The objective was to sell 120,000 units. This was exceeded by 66% with 200,000 units sold across France, UK, Germany and Norway.
  

Black & Decker Quattro

Brand Name: Quattro Product Type or Description: QuattroCategory for this Entry: Launch of new products or servicesCampaign: Black & Decker Quattro

RESULTS

The Quattro launch has been extremely successful: 'One of the most successful product launches for Black & Decker', as described by Fabio Felisi, Consumer Power Tool Marketing Manager.

The objective was to sell 120,000 units. This was exceeded by 66%, with a total of 200,000 units sold in the four countries France, UK, Germany and Norway. See Figure 1.Whilst we can...

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