Levi's StaPrest
Brand Name: Levis StaPrest Product Type or Description: Jeans/ ApparelCategory for this Entry: Launch of new products or service.Campaign: Levis StaPrest
RESULTS
The advertising has phenomenal cutthrough (181% increase in StaPrest awareness in the UK; 100% in West Germany; 66% in Spain).
It was the most enjoyable ad that Millward Brown have ever tracked in the UK for Levis (77% said they thought it was 'brilliant'/'enjoyed it a lot') and amongst the top performing ads in West Germany and Spain.Our target audience is now considering StaPrest more (28%...