The Captive State vs. Brand Takeover

Discusses the backlash against corporate capitalism and brand power by young people. Awareness of brands and their language is so ubiquitous that an anti-brand and anti-advertising culture is spreading rapidly, fuelled by various books (reviewed) and magazines such as Adbusters.

The Captive State vs. Brand Takeover

Sean Pillot de CheneceyCaptain Crikey

'It's a sad day for capitalism when a man can't fly a midget on a kite over Central Park' (Jim Moran, PR Week)

'Nowhere to run, nowhere to hide'. Ah yes, brand marketers had a great time happily humming along to this song during the last decade, as they remorselessly tracked down every teenager on the planet with their legions of agency helpers. The 90s youth only had to venture an opinion that 'going to a festival might be a laugh this summer' before a...

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