Crossselling: Myth or Legend?
Thomas Bayne MountainviewMost of us could probably fill a dustbin with the quantity of junk mail we receive each and every week. Much of it is unsolicited and of little relevance to our daily lives. An analysis of your dustbin will reveal that most of this unsolicited mail is an attempt by one supplier or another to cross-sell a related, or more often than not an unrelated, product or service.
What is happening is that electricity companies are trying to sell gas or water, just as water companies are trying to sell electricity...