Agency: HHCL & Partners | Author: Richard Huntington |
Less Beefcake, More Beef: Disrupting Diet Fizzy Drink Advertising Tango Style
IF YOU WANT DIFFERENT WORK START IN A DIFFERENT PLACE
The process used on Diet Tango employed the following principles:
- One problem one project team. We used a project team comprising planner, account director, and two creatives to solve the whole problem from start to finish. Though the planner was responsible for ensuring that the thinking was surprising and the solution worked ideas came from any and everybody in...