Author: Dan Izbicki |
Dreamcast Why Don't We Play Together?
The Maddest of Markets
When in 1963, MIT student Steve Russell invented Space War, the first video game, he started a marketing war on Planet Earth. In the ensuing battle for consumer minds, few markets have experienced the rollercoaster ride of the video games console. The likes of Atari, Commodore, Vectrex and the ZX Spectrum are now just distant and evocative memories amongst twenty and thirtysomething men; victims of the unceasing conflict.
As recently as 1995 the sector's marketing...