Agency: DMB&B | Author: Charlie Snow |
The Reading & Literacy Campaign
Or
Why the Owl & the Pussycat Went to Warrington
"These commercials are charmingly shot and supremely well perfomed. The real hero is the idea. Simple, clear, and totally appropriate."
(Tim Ashton, Private View - Campaign, October 1998)
THE STORY
Once upon a time there was a country called England. It had a new Government. The Government was worried because nearly 2 out of 5 of the Children of England were unable to read English to the required standard.
So, among other initiatives, the Government asked the...